You’ve probably heard all about Instagram’s algorithm. But what does it really do and how does it really work? But most importantly, how does it really matter for you, a business owner trying to grow online.
Read MoreInstagram is more than just a photo or even video sharing app. It’s a place where business owners can connect with their new audience and even gain new customers.
Read MoreYou’ve probably heard of content repurposing, but do you really know why it can be such a game-changer for your marketing strategy? To give you a clear definition, content repurposing is repackaging a piece of content into different content types. When you repurpose, you are creating smaller pieces of content from one large piece of content.
Repurposing content isn’t just a trendy buzzword; it’s a strategic way to maximize your existing work while reducing the time and effort it takes to constantly create new material.
Read MoreAs a business owner, you have a lot of expertise and experience. But trying to boil down all of that expertise into a single piece of content that your audience will resonate with can be a challenge.
Business owners tell me all the time that they feel like they are saying the same things over and over again. But here’s a crucial insight: repetition is key to effective brand messaging.
Struggling to connect with your audience? Wondering how to make your content truly engaging? After working closely with numerous business owners, I've discovered a simple yet powerful approach: understanding and leveraging what you have in common with your target audience.
Here’s how this can transform your content strategy:
Read MoreI just got back from a week-long vacation with my family where I was fully able to unplug. As a fellow business owner, I know you know how hard this is and how much work goes into it. Or maybe you are thinking, “how the heck did you do it?” It is not easy. But it is always worth it! As always, I came back more motivated and with more clarity and creativity to take my business to the next level.
Read MoreHave you ever followed someone online and thought you knew them? And then one day, BAM. They posted something that made you question everything you thought you knew about them.
Read MoreSocial media can be nothing short of frustrating when you’re a busy business owner who has too much on their plate. It’s easy to lose sight of what really matters on social media. In this blog we’re diving into the best social media practices for business owners right now.
Read MoreAfter some recent storms I found a door mailer advertising a free roof after storm damage. I had a friend nearby who had taken advantage of a similar offer and had actually gotten a complete free roof. I decided to reach out for a free estimate. (Something I NEVER do!)
Read MoreTrending content is everywhere. It can be hard to know what trends you should even lean into and which you can ignore. In this blog I’ll be breaking down all of the social media trends you can officially set aside.
Knowing everything about Instagram will never be possible - even for me! But I want to make sure you start 2024 feeling confident about what’s going to be big on the platform this year. Of course, these are predictions! Don’t stress about trying to implement every element in your Instagram strategy. Instead, I recommend you pick two - three to really focus on.
Especially towards the end of the year, thinking about taking time to step back and review the progress you’ve made and brainstorm where you want to go might sound impossible.
Read MoreYou’re not alone if you've set goals for your business to show up on social media, and then not finished what you started. Yes, you might start off strong! You might even post on social media every day for a few weeks but after a busy season, you fall off track. Social media drops to the bottom of the never ending to-do list and never gets done.
Read MoreHere are the top five social media myths that are hurting your marketing efforts and holding you back from achieving your goals.
Read MoreThere are so many fears that hold us back from using social media. So often, I see people let the fear of oversharing hold them back from actually posting or putting themselves out there in an authentic and relatable way. To be honest, there is a pretty fine line between these two.
If you find yourself worrying about oversharing, here is a way to check-in with yourself.
Read MoreIf you haven’t learned by now, I love to simplify things. And not just simplify your social media. But simplify your life too. Because as a business owner and mom, it all spills over. I am extremely organized and over years of trial and error, I’ve found a system and a few things that work for me. For these reasons, I decided to share what works for us with you!
Read MoreIf you’ve ever thought “My business is already successful, I don’t need to use social media,” this is for you.
Even if you have a successful business that runs on hand shakes and referrals, you shouldn’t be ignoring social media.
Read MoreIt’s time to imagine your social media feed not just as pictures, but as a strategic step in your sales funnel. Ideally, your social media profile is a place where your target audience becomes loyal clients. Here are a few steps you can take to turn your Instagram grid into one your ideal client can’t stop scrolling through.
Read MoreTrying to figure out what’s next for social media platforms like Instagram is never simple. It’s so easy to get caught up in what your competitors are doing, and how you can stay one step ahead of all the changes. I will admit that having a visually appealing and on-brand Instagram presence will help your target audience hang out on your page longer, but it’s not the most important thing.
Read MoreIn the world of social media, it is really easy to get in our own heads, compare ourselves to others and wonder why anyone would choose us over our competitors. Every time I come across this I’m always led back to the same piece of advice: people decide to work with YOU because of YOU.