How to Maximize Your Instagram Reach with Keywords

Instagram is more than just a photo or even video sharing app. It’s a place where business owners can connect with their new audience and even gain new customers. 

But that starts with understanding why you even want to use social media in the first place. Don’t worry, I will help you understand that, in this blog. 

One way to attract those new customers is through keywords. No matter what kind of business owner you are, using keywords is a beneficial strategy to get more eyeballs on your content, product, and service. 

Why Use Keywords?

Keywords help Instagram categorize your content and make it easier for the right followers to find your account. Keywords work to improve visibility, which is why it’s essential to add several across your account. 

Where to Use Keywords on Instagram

Your Username

Your username is likely the part of your profile that potential followers will see when they first search for you on Instagram. If you can, do your best to incorporate keywords into your username. If you are a personal trainer, you could try something like @yournamefitness. 

Your Bio

Your bio is always going to be at the top of your profile, so it’s often the most visible part of your entire account. This is a great space to include keywords! If you’re a fitness coach, consider adding keywords that incorporate ‘fitness’ into your bio. 

Make sure you make your bio clear what followers can expect from you and your content. This also helps Instagram categorize your account so that when users search for accounts in your niche, they can discover you much more easily. 

Captions

Incorporating keywords into your captions is one of the best ways to reach a new audience. It helps Instagram understand your content’s theme, and who you might be attempting to target. Don’t overstuff keywords into your caption, instead sprinkle them in where it makes sense. 

A well-written keyword-optimized caption can help get your post in front of those interested in your niche!
Utilizing keywords in these areas can help Instagram reach the audience you’re attempting to target. When you add in keywords to these areas you’re setting yourself up to be discovered by a larger audience. Just remember, every spot counts! 

If you’d like personalized advice on what keywords to use, schedule a free discovery call.