Four Steps to Grow Your Business On Social This Year

Before I help business owners dive into being active on social media with their simple strategy, there are a few things we work through together. These steps help create a framework for how you can grow your business on social media and find joy in the process.

Write Your Story

The first thing we do is dig into your brand. I learn as much as I can about you, your business, what you offer and what makes you unique. This helps us craft your story so you can then go share it with the world!

Determine Target Audience

Second, we determine your target audience. We dig into your current clients, your dream clients, who you like to work with and who you want to be attracting. This helps us determine which channels are best for you and eventually what you should be talking about on social media.

Decide on Goals 

Next, we get clear on your goals. Both of your business goals and your social media goals. We work through what you want to achieve this year and how we can use social media to help you reach (and even exceed) those milestones. We also determine how we will measure your success. 

Social Media Audit

Last, I audit your current accounts. This is when I take a deep dive into your current accounts to see the impression you’re giving your audience, what’s working and what needs to change.

You’d be surprised by how a new profile photo or a change to your bio can make a big difference. Sometimes, having a fresh set of eyes does wonders! 

There you have it! It is probably not what you thought it looks like, but I promise you it works. Once it is time to develop a content plan and posting schedule, we have everything we need!

If you struggle with knowing who you’re trying to reach on social, unsure which platforms you should be on and think your accounts could use optimizing, now’s the time to get started. 

When you’re ready to dive in, book a free Discovery Call and you’ll be well on your way to growing your business and making this year the best one yet! 

Not ready to go all in? Pick one thing from the list above to tackle!'