Things You Don't Need for Social Media


It is easy to make excuses for all the reasons you aren’t showing up on social media. (Have you heard me say that social media is mostly mindset?!) A lot of times, I find that business owners are letting things that don’t really matter hold them back from posting on social media. They are getting in their own way and procrastinating when it comes to social media because they think they don’t have what they need to get started. 

Here are a few of the things I hear that are holding my clients back from social media:

  • Not knowing what hashtags to use

  • Not knowing when to post

  • Not having a perfectly edited video that they are happy with 

  • Feeling like they have to be everywhere and not knowing where to start

  • Thinking they have to post every single day

  • Not having a huge following

  • Afraid they have to dance on camera (Hey, I have NEVER done it and don’t plan to!) 

  • Thinking they have to be on their phone 24/7

  • Not feeling techie enough 

  • Thinking they have to have fancy video editing software

  • Not being a graphic designer (I am NOT either!) 

You don’t need all the new and fancy tools to start posting on social media. If you wait for everything to be perfect, you will NEVER post. 

But what you do need is a strategy. And the main bulk of your strategy comes from your brand. 

Before we can begin crafting your social media strategy, we need to dig deep to uncover the why behind your work and how you’re different from your competitors. This brand work process might feel overwhelming at first, (cue the therapy couch) but it allows you to uncover the parts of your business that will allow you to show up AUTHENTICALLY and serve you and your clients for years to come. 

It’s after we have clarity on your brand that I can help you develop a posting strategy to meet your clients where they are. (And the best part is that we can do this in ONE day!)

So stop worrying about the things that don’t matter and focus on the thing that will bring you clarity and help you confidence online. 

When you’re ready to get started on YOUR strategy, I’m here to help!

Let’s do this!